At the base of this logo proposal is the yellow sport tv Ring,the brand's iconic circular symbol since 2008. 

We took advantage of its curvature to create all the round shapes of the new logo, 

in order to make your design more homogeneous and cohesive.

Choosing a lower case, with a bolder format, aims to give the logo a stronger appearance on screen. The colour yellow was also subject to evolution. 

Lighter and more intense, it becomes more modern and impactful.